Cocktail Kingdom

Develop new product concepts, create visual designs to support marketing strategies, and further develop a consistent and distinctive brand identity.

The design team found themselves overwhelmed by the increasing influx of tasks, specifically around advertising, as the company grew their cache of owned bars.

While marketing workflow began to steady, design felt the company’s merch grew stale. They looked to me to offer new insights in that realm.

Support the design team on pressing needs, while presenting new concepts and direction for upcoming releases.