Music Theory

Rework branding for push across digital platforms.

Brand design felt dated, missing the mark with modern audiences. Branding needed to feel “digital” while remaining minimal for print mediums.

Taking after established music entertainment brands, I studied the design patterns that allowed them to stand out in their respective time.

Craft an aesthetic that is both elegant and aggressive, while showcasing artists of a similar ilk. Rework the brand logo into one that can be used in various color schemes and events, highlighting a playfulness to the brand feel as well.